I am: architect mechanic programmer musician doctor teacher
Proud to be different.

It doesn't matter if you're an architect in Manhattan or a mechanic in So-Cal. You're you. Breed offers wearables that complement the distinctive personality. From fine automatic movements and deco styling to Swiss chronographs and titanium finishes, Breed offers the most diverse and intriguing styles available. You just have to ask yourself, what's your Breed?


A watch is no longer simply a tool. It's an expression of one's unique qualities, a conversation starter, an ice breaker. Breed watches have the capability to reveal so much more than just time.

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If you forget to take them off, that's normal. Breed sunglasses become a part of you, like a broken-in pair of jeans. A lived-in leather jacket.

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